on the level
> funding from $0 to $500,000 in ten days

Project:
The Level

Location:
Santa Barbara, CA

We worked with start-up, FluidStance, from the moment they completed their first prototype to the moment they raised $500k+ via Indiegogo. Leveraging the cultural of touchpoint of “sitting as the new smoking,” we brought an entirely new category to the workplace-the balance board.

Services:
Brand Positioning/Strategy
Name Development
Crowd-funding
Creative Direction/Copywriting/Art Direction
Site Development
Trade materials
Launch


Result:
The Level was fully funded in 24 hours and went on to drive seven-figure revenue in year one. It was recognized by Inc. Magazine as a “Best of” office product and featured in Men’s Health, Entrepreneur, Fast Company, Money and Self, among other publications. FluidStance products are now offered at Crate & Barrel and a handful of specialty retailers.

The working relationship between founder Joel Heath and TENT President, Todd Widell, is featured in the book, The Entrepreneur’s Faces: How Makers, Visionaries and Outsiders Succeed.